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The goal of this project was to design and construct a new office and showroom space to enhance productivity, improve communication, provide staff amenities and anticipate future headcount through 2020.
LocationDubai Design District
ArchitectPerkins + Will
Perkins + Will chose to work with us to provide three major improvements for adidas’s office relocation from Deira to Dubai Design District: a community that embodies adidas’ values, giving new life to brand identity, and providing new amenities for employees.
These facilities function as offices and showrooms for adidas and Reebok Dubai. Optima’s 117 Plus along with Axile Clarity glass doors added to this highly visual design featuring images of the products combined with the use of natural materials.
The brand effort required integration of the very recognizable adidas brand into the corporate office environment while also celebrating this location as the Middle East hub. The design team sourced materials that represent the adidas culture.
New employee amenities include a café, fitness centre and meeting spaces that seamlessly incorporate audiovisual systems into the architecture and furniture. Perkins + Will also worked closely with adidas employees to design meeting spaces that improve the way they work and communicate within the offices, as well as with offices around the world.